backup-improve
WEBSITE IMPROVEMENTS
Your website works.
Let’s make it better.
Maybe it feels dated. Maybe it’s slow, awkward on mobile, difficult to update, isn’t generating leads—or simply doesn’t represent the business anymore.
You don’t necessarily need a new website. Let’s improve the one you already have.
Common Website Problems
It works.
But it could work a lot better.
You may not have one obvious broken thing. Sometimes it’s a collection of little things that make a website feel older, slower, harder to use—or less useful to the business.
It looks dated
The business has moved forward. The website hasn’t.
Mobile feels awkward
It technically works on a phone, but that doesn’t mean it’s pleasant to use.
It’s too slow
Large images, plugins, hosting or years of accumulated stuff are getting in the way.
It’s hard to update
Making a simple content change shouldn’t feel dangerous.
Visitors aren’t doing anything
People arrive, but calls, forms, purchases or other useful actions aren’t happening.
We’ve outgrown it
The site was fine when it was built. The business needs more from it now.
IMPROVE
Look better
Design
Typography
Images
Layout
Brand consistency
Work Better
Mobile
Speed
Navigation
Forms
Accessibility
Sell better
Calls to action
Lead generation
Landing pages
Trust/credibility
Analytics
Be easier to work
WordPress cleanup
Editor experience
Plugins
Updates
Content structure
THE APPROACH
Improve what matters first.
You don’t need a 47-page audit followed by a giant proposal. We’ll identify what’s getting in the way and prioritize improvements that actually make a difference.
1
— Look at what you have
I’ll review the site as a visitor, an editor and a developer—not just whether it “looks nice.”
2
— Find the opportunities
We’ll identify what’s hurting usability, performance, credibility, conversions or your ability to manage the site.
3
— Prioritize
Some improvements matter much more than others. We’ll decide what’s worth doing now, later—or not at all.
4
— Make it better
Then we improve the site without replacing things that are already doing their job.
IMPROVE OR BUILD?
How much of the existing website
is worth keeping?
And this time perhaps make the decision itself the visual centerpiece.
Improve it
The foundation is still good. The site needs better design, content, performance, usability or functionality—but rebuilding everything would be unnecessary.
Build something new
The theme is obsolete, the structure is fighting us, the technology is wrong, or what the business needs now is fundamentally different from what the site was built to do.
Not sure? That’s part of what I’ll help determine.
RESULTS
Better shouldn’t just mean prettier.
This is important enough that I might make BETTER enormous graphically in the background or side of the section.
Easier to understand
Visitors quickly understand who you are, what you offer and where to go next.
Easier to use
Navigation, mobile layouts, forms and interactions stop getting in the visitor’s way.
Easier to manage
You aren’t afraid that changing a paragraph will break half the homepage.
More useful to the business
The website generates leads, supports customers, communicates credibility or does whatever job you actually need it to do.
IMPROVE
YOUR WEBSITE, ONLY BETTER
Send me the site and tell me what bothers you about it—even if you can’t quite put your finger on why.