ProImage Chicago Signs is an authorized sign contractor for the City of Chicago specializing in a wide range of visual communication services, including signage, banners, window decals, posters, business cards, embroidery and branded apparel.
The project evolved over time. An earlier WordPress site helped establish the company’s online presence, while a later Wix-based version gave us more flexibility to refine the presentation, improve search visibility and better focus on the types of signage and customers ProImage wanted to target.
The Work
The website work included design, content organization, graphics and ongoing SEO refinement. Wix was used for the newer version of the site, taking advantage of its built-in SEO tools while allowing more freedom in the visual presentation.
The site has continued to evolve alongside the business. That has included refining the company’s niche positioning, improving the way services are presented, and supporting customer interaction through the website and connected social channels.
Beyond the public website, I also helped ProImage improve its internal digital workflow. As the company expanded, we introduced online tools to help the team stay connected, track new and existing projects, and keep information more organized across the business.
Result
The project became more than a website redesign. It developed into an ongoing combination of web support, SEO, digital organization and workflow improvement.
Over time, the business has seen stronger positioning online and a more organized internal process for handling projects and customer communication.
