Federal Signal is a publicly traded manufacturer serving municipal, governmental, industrial and commercial customers through a portfolio of specialized equipment and technology brands. Its web ecosystem includes the corporate site as well as brand-specific websites supporting distinct product lines and audiences.
My work through LKH&S included supporting several of these sites in HubSpot CMS, including: Federal Signal, Vactor, TRUVAC, and Guzzler.
Each site needed to maintain its own brand identity, product focus and audience while still functioning within a larger corporate ecosystem.
The Work
The work involved maintaining and updating content across multiple HubSpot websites, building and editing pages from existing components, supporting product and marketing content, and helping keep layouts and functionality consistent across related brands.
The individual sites served very different business needs:
Federal Signal
The corporate site supports company information, governance, investor resources and corporate reporting.
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Vactor
Vactor focuses on sewer cleaning and infrastructure-maintenance equipment, including combination sewer cleaners, water jetters, dealer information and purchasing resources.
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TRUVAC
TRUVAC is centered around vacuum excavation and safe-digging equipment, with product, safety and educational content aimed at contractors and utility-related applications.
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Guzzler
Guzzler specializes in industrial vacuum loaders and heavy-duty equipment used for industrial cleaning, material recovery and waste handling.
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Result
Working across several related brands required more than maintaining individual pages. The challenge was understanding how each site fit into a broader corporate system while still serving its own customers, dealers and product categories.
The experience also gave me hands-on exposure to HubSpot CMS in a larger B2B manufacturing environment, including multi-site content management, component-based page building and ongoing web operations across distinct brands.
